Ambassadors

Born and raised in Faith, South Dakota Cole Elshere is a fourth generation cattle rancher. Growing up, Cole was the South Dakota All Around Champion. During his college years Cole obtained his PRCA card and was the two time Central Rocky Mountain Collegiate Champion and a three time Badlands Circuit Champion. More recently, Cole has been  three time NFR sadlle bronc qualifier and is the star of the film “Floating Horses: The Life of Casey Tibbs” about the legendary Fort Pierre bronc rider who took rodeo from a regional sport to a worldwide spectacle. 


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