Meet Trent Johnson

Hat Healthy Tour

Event Schedule

The Greeley Hat Works Trunk Show is a fun experience, no matter which shows you attend. Want to know what happens at a Trunk show? Owner Trent Johnson visits one of our partner's stores and sets up shop for 1-2 days. While he's in town, he offers The Greeley Experience, shows off the latest hat styles from Greeley Hat Works, and helps our customers create kick-ass #HATitude®. These dates are tentative and are subject to change at any time, if you have any questions please Contact Us


Date: December 2 - 11, 2021
2021 National Finals Rodeo - Las Vegas

The fine folks at Greeley Hat Works will be back at the National Finals Rodeo for another great year to serve up the Greeley Experience, "Viva Las Vegas Style."

Join C.hief V.ision O.fficer Trent Johnson, Sam Fuerte with Greeley Hat Works, Britt Ellerman with Texas Saddlery, Western Sales Rep Brad Tucker, and Personal Trainer Kelly Altschwager, at booth #419.

Visit with Miss Rodeo America, Jordan Tierney, as she stops by our booth, #419, during the events!

Catch Trent with Miss Rodeo America and follow their full schedule here.

Trent Johnson & MRA:
Wednesday, Dec 1st, Contestant Speeches - South Point Showroom 8-10AM

Thursday, Dec 2nd, PRCA Luncheon - South Point Sonoma 11:30AM-2PM

Friday, Dec 3rd, Fashion Show Luncheon - South Point Showroom 11:30AM-2PM

Sunday, Dec 5th- MRA 2022 Coronation - South Point Showroom 10:30AM-12:30PM

Jordan Tierney at the GHW Booth:
Thursday, Dec 9th, 3:30-5:30 PM
Friday, Dec 10th, 12:30-2:30 PM

Show Hours:
December 2nd-11th, 9 AM - 4 PM

This is a show you don't want to miss! Make sure to grab a ticket and come hangout with the Greeley Hat Works Crew!

Date: December 31, 2021

Come join us for the New Year's Eve Extreme Rodeo Challenge and After Party 2021 at the Budweiser Events Center/The Ranch Events Complex on New Years Eve! 

Ring in the New Year at the New Year’s Eve Extreme Rodeo Challenge at the Budweiser Events Center on Friday night, December 31st at 7:30 PM. The event returns with rodeo favorites such as Saddle Bronc Riding, Bareback Riding, Bull Riding, Bullfighting, and the ever-popular Mutton-Bustin’.

The New Year’s Eve Extreme Rodeo Challenge is a Northern Colorado staple when it comes to ringing in the New Year. This event is enjoyed by everyone from the first timer to the experienced rodeo fan; New Year's Extreme Rodeo will feature top local and nationally acclaimed bull riders.

The NYE Party contiunes at the First National Bank Exhibition Hall Building with the NOCO NYE BASH!  Doors open at 9:00p.m. and features Live Entertainment presented by BIG 97.9.  Join us as we ring in 2022!  Food & beverage will be available for sale.

Date: January 6-8, 2022
Haus of CuCu MusicFest

Eighty of the best artists in Texas/Red Dirt music will take over Steamboat Springs, Colorado, Jan. 5th-10th for six days and 300 hours of music.

Come hangout at MusicFest in Steamboat Springs and listen to a wide range of music while getting fitted with CuCu Leather and Greeley Hat Works! Visit with Trent Johnson at Haus of CuCu while he performs hat shapings, consultations and more!

Trunk Show Hours:
Thursday January 6th, 12PM - 7PM
Friday January 7th, 12PM - 5PM
Saturday January 8th, 12PM - 5PM

Haus of CuCu:
Please call/text with any inquires for custom projects/repairs & pricing questions or email:

Warhorse Ranch Silent & Live Auction

Join us for the @the_musicfest Poker Tournament, Silent Auction and Live Auction located in the Grand Ballroom in the Steamboat Springs Grand Hotel! $50.00 buy-in OPEN TO ALL! @warhorse_ranch will be holding a live auction with amazing items from @threeforksranchlodge @wildwestballoonadventures @thunderstruck_adventures @delstriangle3 @vistaverderanch @steamboatflyfisher @greeleyhatworks Standard Western Art + Drink @adriftdinosaur and more!!

All proceeds from the Live Auction will go to Warhorse Ranch!!

Are you excited? We are!"

Date: January 14-15, 2022
Maverick Western Wear

Friday and Saturday, January 14th - 15th, Greeley Hat Works will be at Maverick Western Wear located in the heart of the the Fort Worth Stockyards, TX for another exclusive hat-making event. Come see us while you're in town for the rodeo and get ahead of the game for Valentine's Day!

Who Will Be There?

Greeley Hat Works will be at Maverick Western Wear from January 14th - 15th. Please call their store or email them to make an appointment!
First Trunk Show of the year! We can't wait to see y'all 🤠🌵

Trunk Show Hours:
Friday, January 14th, 10AM - 8PM
Saturday, January 15th, 10AM - 8PM

Date: February 1-3, 2022
Cattle Industry Convention & NCBA Trade Show (Invite Only)

Join Greeley Hat Works for The Cattle Industry Convention & NCBA Trade Show in Houston, TX! The NCBA Trade Show has something fun and educational to offer for every type of attendee.

The show floor will have the latest in equipment, trucks, fencing supplies, technology, pharmaceuticals, ear tags, feed supplements, and much more! Everything you need for your operation (and then some) is all under one roof!

Trade Showgoers will also be provided with valuable opportunities to learn about cattle care and handling techniques. From Chutes and Scales to Cattle Handling Demonstrations and Learning Lounges, there's something for everyone!

As an allied Member & Custom hat builder for the NCBA Presidents, make sure to stop by the Greeley Hat Works Booth #2651. Bring friends and family to enjoy all that the NCBA Trade Show has to offer!

*This event is for registered attendees only. If you plan to be in the area, please contact us to schedule an in-person fitting with Trent Johnson!

Trade Show Hours, GHW Booth #2651:
Tuesday, February 1st, 4:30 PM - 8:30 PM
Wednesday, February 2nd, 9:00 AM - 6:00 PM
Thursday, February 3rd, 9:00AM - 4:00PM

Dial in for the latest convention updates!
TEXT 'BEEF' TO 25827

Date: February 11-12, 2022
Stages West

It's time for another Custom Hat Trunk Show with one of our Premier Partners! Stop by Stages West in Pigeon Forge, TN, on Friday and Saturday, February 11th - 12th, and visit with Greeley Hat Works!

The show will feature hat shaping, fittings, and consultations with Greeley Master Hatter Trent Johnson and Stages West's team of Hatting experts. Get measured and create your very own personalized Greeley lid!

Trunk Show Hours:
Friday, February 11th, 10AM - 6PM
Saturday, February 12th, 10AM - 6PM

*To reduce wait times, appointments are highly recommended. Please RSVP below! If you plan to be in the area, please contact us to schedule an in-person fitting with Trent Johnson!

Date: March 4-5, 2022
Maverick Western Wear


Greeley Hat Works will be back at the Maverick on Friday and Saturday, March 4th - 5th! Call the store at (817) 626-1129 to schedule your appointment with Trent Johnson and get fitted for a custom hat!

Make sure to stop by the Maverick Hat Bar to customize your hat from their awesome staff!

Who Will Be There?

Trunk Show Hours:
Friday, March 4th, 10AM - 8PM
Saturday, March 5th, 10AM - 8PM

Date: March 25-26, 2022
Sundance Film Festival, Warner Media

Greeley Hat Works will be with Jason Allen Woodward for a private event with Warner Media on Friday and Saturday, March 25th - 26th at the Montage Deer Valley Resort for the Sundance Film Festival! Jason Woodward and Trent Johnson will be doing custom fittings and hats for invitees, only.

*This event is not open to the public and will be exclusive to invitations from Warner Media, their clients and associates. If you plan to be in the area, please contact us to schedule an in-person fitting with Trent Johnson!

Date: April 1-2, 2022
Herb's Hat Shop

Trent Johnson will be back at Herb's Hat Shop in Blanco, TX on Friday and Saturday, from 11 AM - 5 PM. Swing by the #Blanco shop for a fresh Hat and some good company!

Herb's Hat Shop is a full-service Hat Shop that has been in San Antonio for over 45 years. They also have a location in the Beautiful Texas Hill Country in Blanco, Texas. Herb's Hat Shop specializes in custom- sizing, shaping, and all areas of customization of high-quality Hats.

The partnership between Herb's Hat Shop and Greeley Hat Works is the perfect " marriage". Our values align perfectly. We are both committed to selling high-quality products and providing superb customer service.

Herb's Hat Shop will be taking appointments from 11am-5pm.
Call their store and secure your spot!!


Mix one part Mad Hatter and one part artistic visionary, throw in a bit of fashion designer, a dash of cowboy, and a whole lot of intense conviction and you will get Trent Johnson.

As a kid, Trent Johnson didn’t collect baseball cards, he collected hats. “On a family holiday to the grand opening of Epcot,” says Trent. “I took hats home as souvenirs from all the different world booths—a fez hat from Morocco, a beret from France, a ‘bobby hat’ from London—that’s kind of not normal.”

Hatmaker, creative force, and passionate artist behind Greeley Hat Works. Always original, never boring. A rebel blazing a trail to quality handmade hats. Everyone deserves to experience Hatisfaction®.