Meet Trent Johnson

Hat Healthy Tour

Event Schedule

The Greeley Hat Works Trunk Show is a fun experience, no matter which shows you attend. Want to know what happens at a Trunk show? Owner Trent Johnson visits one of our partner's stores and sets up shop for 1-2 days. While he's in town, he offers The Greeley Experience, shows off the latest hat styles from Greeley Hat Works, and helps our customers create kick-ass #HATitude®. These dates are tentative and are subject to change at any time, if you have any questions please Contact Us


Date: July 16 - 17, 2021
CuCu Leather

Join CuCu Leather and Hat Master, Trent Johnson, this  Friday, July 16th from 11AM-6PM. Stop in and say hello, participate in endless hat customizations, and find your #HATitude® !

Come see CuCu Leather's newly remodeled store in Steamboat Springs, CO! Now with more space for you to roam! They know your favorites and have more of them in stock. Make sure to ask Trent about hand stitched drawings and hand burned lettering!

Date: July 24, 2021  
Dressed To Kilt

Join us as Mad Hatter, Trent Johnson takes over New York City this weekend for an upcoming fashion show, Dressed To Kilt! Dressed To Kilt is Scotland's most prestigious show and one of the highest-profile fashion shows in the world. The 2021 show will be held on Saturday evening July 24th at the Mill Neck Manor Estate. The show will be honoring Sir Sean Connery & family and raising funds for the Navy Seals Foundation.

To follow along with Trent Johnson’s journey to The Big Apple, make sure you’re following our Instagram andFacebook! Trent Johnson will be performing hat shapings and fittings ON-THE-GO in Times Square, NYC from Wednesday through Thursday! If you’re in the area, shoot us a DM!

If you are interested in attending or live-streaming the event,
you can do so here.

Date: July 30 - 31, 2021  
Stages West

The Greeley Custom Hat Show is in full swing this weekend!!
Come by Stages West next week on Friday, July 30 or Saturday, July 31, for the Greeley Hat Works Custom Hat Trunk Show!

The show will feature hat shapings, fittings and consultations with Greeley Master Hatter Trent Johnson and Stages West's team of Greeley experts. Trent created some of the hats featured on the series, "Yellowstone," and has made custom hats for numerous celebrities.

Stop by and see everyone!
🌵 Appointments are recommended, RSVP at the link below.

Date: August 5 - 7, 2021  

Thursday, August 5th, Greeley Hat Works will be at INDIE HOUSE, located in Des Moines for an exclusive hat-making event.

So... What does this experience include?
Individual time with Greeley's Mad Hatter in chief, Trent Johnson. Learn about the timeless machinery and methods Greeley has bee using since 1909. Select the quality, style, and look of your custom hat. Some refreshments + a damn good time!

Your appointment is absolutely free. While we would love for your to make the hat of your dreams a reality, the appointment comes with no commitment to purchasing a hat. Let's kick off Hinterland weekend the right way!
Do you need assistance? Call the store, shoot them an email, or reserve your spot online.

📩 To RSVP to the INDIE HOUSE Trunk Show, please reserve your spot below!


6:00PM - 10:00PM 12:00PM - 6:00PM 12:00PM - 6:00PM



Date: August 10 - 12, 2021  

Join Greeley Hat Works at booth #1594!

#CattleCon21 is THE event for anyone in the cattle business! The Cattle Industry Convention & NCBA Trade Show is agriculture’s premier event where the industry comes together to get down to business for the cattle industry. The 2021 event will be one of the largest on record and will be something that you can’t afford to miss. Over 9,000 cattlemen and women will gather in for 3.5 days of education, fellowship, networking, business, and a whole lot of fun! This event is for YOU! Stop by the event and visit with Trent Johnson over at booth 1594!

Date: August 20 - 21, 2021  
Maverick Fine Western Wear


Greeley Hat Works will be at the Maverick on August 20th and 21st! Call the store at 817-626-1129 to schedule your appointment with Trent Johnson and get ready for Felt season! Please stop by the Maverick Hat Bar to customize your hat from their awesome staff!

🚨 What Brands Will Be at the Trunk Show:
+ @azuladoboots
+ @leatherandvodka


Date: September 8 - 12, 2021  AMERICANA & Euro-Horse

There are many western shows, but AMERICANA in Augsburg, Germany is unique. Exhibitors from all over the world present their products to visitors in the exhibition halls in Augsburg. Whatever you are looking for as a western rider or a fan of the western lifestyle - at the AMERICANA you will find it!

Stop by and visit with exhibitors, Trent Johnson and Euro-Horse, as they perform hat shapings, fittings, and consultations at the infamous AMERICANA! Get ready for all the exciting new #HATitude®

AMERICANA offers more than just great shopping possibilities. There are classes in various disciplines of western riding during each fair day all around the clock. Here, the three most important rider shows in the European show calendar take place: AMERICANA NRHA Reining World Cup, AMERICANA NCHA Cutting World Cup, and AMERICANA NRCHA Cow Horse World Cup. Even top stars from the USA get together at this event.

Make sure to experience the Western atmosphere throughout the fairground, as well as the Red Grizzly Saloon with live Country Music.

Date: September 18th, 2021
Herb's Hat Shop

Trent Johnson will be back at Herb's Hat Shop in Blanco, TX on Saturday, September 18th, from 11AM - 5PM. Swing by the #Blanco shop for a fresh Hat and some good company!

Herb's Hat Shop is a full-service Hat Shop that has been in San Antonio for over 45 years.  They also have a location in the Beautiful Texas Hill Country in Blanco, Texas. Herb's Hat Shop specializes in custom- sizing, shaping, and all areas of customization of high-quality Hats.

The partnership between Herb's Hat Shop and Greeley Hat Works is the perfect " marriage".  Our values align perfectly.  We are both committed to selling high-quality products and providing superb customer service.

Spots are filling up FAST!
Herb's Hat Shop will be taking appointments from 11am-5pm.

Call their store and secure your spot!!

Date: October 1 - 2, 2021
The Texas Boot Company

Take a Texas road-trip to Bastrop and join The Texas Boot Company & Greeley Hat Works Brand Rep,  Steven Kahla, for The Black Jack Trunk Show THIS WEEKEND!

Design your very own pair of custom boots and a custom hat from Greeley Hat Works with the Hand Tooled masters!

If you would like to reserve an appointment with their Design Team, please email them below.

Date: October 8 - 17, 2021
Rod's Western Palace, Quarter Horse Congress

Visit with Trent Johnson as he performs hat shapings, fittings, and consultations with Rod's Western Palace at All American Quarter Horse Congress, located in Columbus, OH.

The All American Quarter Horse Congress offers more than 250 commercial exhibit spaces in a seven-acre indoor equine shopping experience, with additional outside space as well. Commercial exhibitors offer everything from show clothing to tack to towing vehicles and trailers to equine art, jewelry, furniture, and much more!

Greeley Hats have become a quintessential part of the Rod’s Western Palace experience whether it be in-store, online, or in person at Congress. The dynamic offering of high-quality hats guarantees the perfect complement for any one of our customers.

"Being able to work with Trent to custom measure your head using time honored methods and tools provides an invaluable experience that you can’t replicate anywhere. We can’t say it enough: nothing beats the fit and style of a Greeley!"

Rod's Western Palace will be in the D, E, F, G, H, T1, T2 and Tented Area. There will be Rod’s Banners hanging all over the booth space in one continuous area so you can't miss it!

Trent's Hours in Booth:
October 8-9 | 10AM - 7PM
October 10 | 10AM - NOON
October 15 - 16 | 10AM - 7PM
October 17 | 10AM - NOON

Date: October 21 - 23, 2021
Maverick Fine Western Wear

Thursday, October 21st, Greeley Hat Works will be with Maverick Western Wear at The Fort Worth Stock Yards, TX for another exclusive hat-making event. Who will be there?


Maverick Store Hours:
Monday - Thursday, 10 AM - 6 PM
Friday - Saturday, 10 AM - 8 PM

Greeley Hat Works will be at Maverick Western Wear from October 21st - 23rd. Call and make an appointment to get custom fitted by below! 🤠

Date: November 6 - 8, 2021
2021 Angus Convention Trade Show

After taking a whole year off, come visit with exhibitors from all over the states and find solutions to challenges faced within cattle operations. With dedicated trade show networking hours, a cattle demonstration learning arena, lunches and evening dinners featuring the Certified Angus Beef® brand, the exhibit hall is bustling with a highly engaged audience.

From animal health companies to equipment manufacturers, registered Angus breeders to publications, there’s room for every type of supporting agribusiness on the trade show floor.

Hangout with the C.hief V.isions O.fficer, Trent Johnson from Greeley Hat Works at booth #925 and participate in our signature Greeley Experience! Check out our wide selection of custom hats while Trent performs custom hat fittings, shapings, consultations, and more!

Trade Show Hours:
Saturday, 9 AM - 6 PM
Sunday, 9 AM - 6 PM


As a kid, Trent Johnson didn’t collect baseball cards, he collected hats. “On a family holiday to the grand opening of Epcot,” says Trent. “I took hats home as souvenirs from all the different world booths—a fez hat from Morocco, a beret from France, a ‘bobby hat’ from London—that’s kind of not normal.”

Check out some of the latest videos with Trent Johnson!