From Colorado to Costner: How We’re Revolutionizing Western Wear

The hit television show Yellowstone, which premiered in June of 2018, is still going strong, drawing in fans from around the world. But what many fans don’t know is that while Yellowstone is set in Montana, the iconic cowboy hats that the main characters wear — the hats that helped set off a western wear revolution in the late 2010s — were born in Greeley, Colorado. Greeley Hat Works is proud to supply people from all over the country with custom hats and cowboy hats that aren’t just “like” the ones used in Yellowstone — they are the custom hats used in the show. Shop cowboy hats and other western wear from us today!

How the Show Has Impacted Western Wear Style

Yellowstone was a smash hit when it was first released, drawing in impressive viewing numbers. Due to the show’s immense popularity, thousands of people continue to order custom hats every year in an effort to emulate the iconic rough-and-tumble style of the show’s characters.

The Hats That Helped Set off the Revolution

Our hats helped start the revolution in custom hats, and with one look, it’s not hard to see why. They’re well-made, with real, high-quality fur-felt, and designed to fit right on your head with minimal adjustment. Made-to-order or ready-to-ship, we have you covered.

Greeley Hat Works’ Role in the Western Wear Revolution

Our role in the creation of Yellowstone’s iconic cowboy hats is simple, yet powerful. We were the ones who built the character’s custom hats! Our process started with reading the pre-film script to get an idea of what type of hat would best fit which character, sent over by the show’s creators. Once we read the show’s pilot, we just knew that Greeley Hat Works had to leave our mark on the show. We then  partnered with the show’s writers and set designers to help create a hat that was the perfect fit for each character, taking into account the character’s style, motivations, and actions in the story. The result? One of television’s hottest shows started a western wear revolution with Greeley Hat Works and other custom hat makers leading the stampede.

Our Story

Our story begins around 1909 in the cattle town of Greeley, Colorado, where we remain to this day. Greeley was the perfect place to set up our classic shop because of the town’s cattle and ranching heritage. Coupled with excellent people from Greeley, and a strong agricultural industry, we’ve been at home for over 110 years.

If you’re looking for the best custom hats, cowboy hats, and other pieces of western apparel, you’ve come to the right place. Shop with Greeley Hat Works today!

Michael Koethe

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