Trent Johnson is the proud owner of Greeley Hat Works and spends his time building custom cowboy hats for an array of clientele. From political icons like George W. Bush and Rudolph Giuliani to celebrities like The Band Perry, Aerosmith, Craig Campbell, Easton Corbin, Toby Keith, Red Steagall, Granger Smith, Pink, and more. Trent's list of contacts is a Paparazzi's dream!

“For John Dutton, I ended up making five different looks, five different hats, and for each look, there were multiple hats. For his silver belly hat, I made him three and his stunt double one. So for every person, I built multiple hats for the trick is to distress them, they need to look authentic.”

- Yellowstone stars’ hats begin in Greeley, Colo.

Trent's Vision

Trent's artistic qualities go much further than simply his work; he challenges the norms of a conservative and traditional cowboy way of life. Some would say this rock star, in his own right, is leading the way on a revolution to bring fashion and funk to a whole new level in a landscape filled with norms and taboos.

Trent wears many hats and rarely puts in less than 15-hour days. He is the definition of an entrepreneur, trend-setter, and move-and-shaker, but the most important things in his life are people. His family, including his three kids, take precedence. Many of his close friends and customers would go as far as to feel that they are family, too. Trent challenges the people in his life to constantly aspire for greatness and never accept the norm.

Trent's Podcasts