Meet Trent L. Johnson. Hatmaker, creative force, and a passionate artist behind Greeley Hat Works. Always original, never boring. A rebel blazing a trail to quality handmade hats. Everyone deserves to experience #HATisfaction®.

In 1996, Trent purchased Greeley Hat Works. What began as a business investment has become a mission to create revolution in the hat industry by focusing on quality hats and a commitment to customer satisfaction. His approach to hat making utilizes centuries-old tools and techniques of fine Parisienne hatters. Less factory style mass production, more handmade art, Greeley Hat Works Employees small talented team focused on providing each customer with the ultimate service and attention to detail.

Trent has garnered requests for custom hats from dignitaries including both George W. and George H.W. Bush; athletes Aaron rogers, Peyton Manning, Todd Helton, and Von Miller; actors Kevin Costner, Jimmy Fallon, and Charlie Sheen; rockstars and musicians including Aerosmith, PINK, Lady Gaga, The Band Perry, Toby Keith, Lyle Lovett, Chris Jansen, Miranda Lambert, and Red Steagall, just to name a few.

Trent has also created custom hats for movies and television shows including the iconic hats you see in the American TV Series Yellowstone, and the intense crime thriller Wind River. Trent's list of notable clients is constantly growing, but equally important to him are the hats he creates for cowboys, ranchers, rodeo queens, outdoorsman and customers from all walks of life.

Of all the "hats" Trent Wears the one he wears most proudly is that of creator. He excels at connecting with his clients, and then uses his design funnel to take their ideas and encapsulate them in a wearable piece of art. He is constantly working to master his craft, build an elite team, and promote classic western norms while pushing the boundaries of how hats should be built, worn and used.