The
Master
Hatter

Meet Trent L. Johnson. Hatmaker, creative force, and a passionate artist behind Greeley Hat Works. Always original, never boring. A rebel blazing a trail to quality handmade hats. Everyone deserves to experience #HATisfaction®. Trent has garnered requests for custom hats from dignitaries including both George W. and George H.W. Bush; athletes Aaron rogers, Peyton Manning, Todd Helton, and Von Miller; actors Kevin Costner, Jimmy Fallon, and Charlie Sheen; rockstars and musicians including Aerosmith, PINK, Lady Gaga, The Band Perry, Toby Keith, Lyle Lovett, Chris Jansen, Miranda Lambert, and Red Steagall, just to name a few.

Trent has also created custom hats for movies and television shows including the iconic hats you see in the American TV Series Yellowstone, and the intense crime thriller Wind River. Trent's list of notable clients is constantly growing, but equally important to him are the hats he creates for cowboys, ranchers, rodeo queens, outdoorsman and customers from all walks of life.

“For John Dutton, I ended up making five different looks, five different hats, and for each look, there were multiple hats. For his silver belly hat, I made him three and his stunt double one. So for every person, I built multiple hats. The trick is to distress them, they need to look authentic.”

- Trent L. Johnson, Yellowstone Series

Trent's Vision

Trent's artistic qualities go much further than simply his work; he challenges the norms of a conservative and traditional cowboy way of life. Some would say this rock star, in his own right, is leading the way on a revolution to bring fashion and funk to a whole new level in a landscape filled with norms and taboos.

Trent wears many hats and rarely puts in less than 15-hour days. He is the definition of an entrepreneur, trend-setter, and move-and-shaker, but the most important things in his life are people. His family, including his three kids, take precedence. Many of his close friends and customers would go as far as to feel that they are family, too. Trent challenges the people in his life to constantly aspire for greatness and never accept the norm.

Top Videos

GHW Podcasts