About Us

As a kid, Trent Johnson didn’t collect baseball cards, he collected hats. “On a family holiday to the grand opening of Epcot,” says Trent. “I took hats home as souvenirs from all the different world booths—a fez hat from Morocco, a beret from France, a ‘bobby hat’ from London—that’s kind of not normal.”

As the 4th Hatmaker to own Greeley Hat Works, Trent is a creative force and passionate artist. He is the definition of an entrepreneur, trend-setter, and move-and-shaker, but the most important things in his life are people. Many of his close friends and customers would go so far as to feel that they are family, too. Trent challenges the people in his life to constantly aspire for greatness and never accept the standard. Always original, never boring. A rebel blazing a trail to quality handmade hats. Everyone deserves to experience #HATisfaction®."

Since then, Trent’s love of hats has only grown. From the day that Trent bought Greeley Hat Works in 1996 to today, his work and the name of the shop have only become more prolific and well-known. Over the years, Trent has made it his mission to provide excellent hats for the everyman.

“From the guy who’s saved up his paycheck working at the feedlot, to the guy who just sold his high-tech business, you can see the pleasure on their face when they put on the finished hat. That moment is as cool as being in the White House.”

And Trent would know. Beginning in 2002, Trent has had the privilege of building several hats for President George W. Bush. From there, he began outfitting custom hats for many dignitaries, celebrities, movies and television shows, and politicians.

Using the same tools since the day the company opened, Greeley Hat Works continues a legacy of hand-crafted, high-end hat making. By focusing on quality and customer service, Trent has built Greeley Hat Works one step at a time through handshakes, meetings, and making sure Greeley Hat Works keeps the feel of a smaller company.