In the world of custom cowboy hats, there is a lot of noise about quality. Most people look at a label and see a string of X’s, but as we’ve discussed, those numbers are often just marketing jargon. At Greeley Hat Works, we believe in transparency. We don't hide behind a rating system because we start with better bodies.
The "Better Bodies" Difference: What We Don't Use for Our Custom Cowboy Hats

While many hats on the market are made of wool or rabbit fur, these are materials we simply do not use at GHW.
- No Wool: Wool fibers have large, wide barbs that don't lock together tightly, leading to a heavy hat that loses its shape.
- No Rabbit: While better than wool, rabbit fur still lacks the density and "memory" required for a lifetime heirloom.
We believe that to build a hat that lasts a century, you must start with the highest-grade materials: European Hare and Beaver.
The Source: A Global Heritage
The quality of a hat begins long before it reaches our shop in Greeley. Trent Johnson personally traveled to Europe to collaborate on the "recipe" for our hat bodies.
- European Hare: Our hare felt is sourced from Europe, where the climate and traditional processing methods produce a fiber with superior "barb" density.
- Beaver Felt: We source premium beaver fur from partners who have been in the felt business for over 200 years.
Beaver vs European Hare: Weight, Feel, and Performance
| Feature | European Hare (Classic/Competitor) | Beaver 20 (The Blend) | Pure Beaver (The Gold Standard) |
| Material | 100% Fine/Finest European Hare. | A blend of Beaver and European Hare. | 100% Pure Beaver Belly Fur. |
| Weight | Substantial and traditional. | A perfect balance of strength and lightness. | The strongest and most nimble felt available. |
| Feel | Soft with a rugged, classic texture. | Smooth and refined. | Silky, dense, and "buttery." |
| Performance | Great for daily sun and arena use. | Enhanced durability for varied conditions. | The ultimate water-shedding masterpiece. |
When comparing custom made cowboy hats, the difference often comes down to material. While both European hare and beaver felt offer premium performance, a beaver felt cowboy hat is widely considered the gold standard for durability and weather resistance.
Why Material Matters in Custom Cowboy Hats: The Science of the "Barb"
When looking for the best materials for cowboy hats, it all comes down to the microscopic barbs on the fibers. These barbs act like Velcro, locking the felt together.
Resilience in the Elements
A beaver cowboy hat is naturally water-resistant because beaver hair—specifically the belly hair—has the finest, tightest barbs in nature. While European hare felt performs well in the sun, beaver felt is the clear winner for heavy weather.
Re-shaping and Longevity
Because beaver fibers are thinner and stronger, they hold their shape longer and are significantly easier to clean and re-shape over time. A Pure Beaver hat is a true heirloom; it can be rebuilt decades later to look brand new.
The Difference: Beaver 20 vs. Pure Beaver

It is important to understand what you are getting in your build:
- Beaver 20: This is a strategic blend of Beaver fur and European Hare. It offers the weather-resistance of beaver with the light weight of hare.
- Pure Beaver: This is 100% Beaver Belly fur, providing the highest density of barbs for the strongest and most resilient hat possible.
Is Beaver Always "Better"?
While beaver is the premium choice for longevity, it isn't the only choice.
- The Case for Hare Felt: If you prefer a hat with more weight and a classic feel, the Classic or Competitor are excellent options.
Choosing Your Legacy
If you want a lightweight heirloom that handles rain and lasts generations, choose Pure Beaver. For a sharp, durable daily driver, Beaver 20 or Competitor is a perfect fit.
Regardless of the material, remember: the integrity is in the fiber, not the X.