At Greeley Hat Works, we’ve always believed that the best stories are written in the tension between the old and the new. As we began planning the 30th Anniversary of Trent Johnson’s ownership, we knew we wanted to celebrate our history—but we wanted to do it with a fresh perspective.
Enter Bria Hammock.
Bria didn’t join the GHW family as a collaborator; she started as a client. But during her custom fitting with Trent, something clicked. Between the measurements and the steam, a conversation unfolded about the "Real West"—the traditional roots we both respect and the modern, bold representations that keep the culture alive today. The creative chemistry was undeniable.
The Collection
We are proud to announce the GHW x Bria Hammock 30th Anniversary Legacy Collection. This is a year-long series of limited-edition drops that brings our most storied icons to life through Bria’s award-winning, modern artistic lens.
From Martin, our 1958 pickup, to the antique conformateur, Bria has created custom illustrations that will be featured on a curated selection of:
- Premium T-shirts & Hoodies
- Custom Ball Caps
- Limited-Edition Stickers and Goods
Quarterly Drops
This isn’t a one-time release. To celebrate Trent’s three decades of stewardship, we will be releasing these collections quarterly throughout the year. Each drop is a limited run—once they are gone, that chapter of the story closes.
This collaboration is more than just merchandise; it’s a celebration of where we’ve been and where we’re going. It’s the GHW legacy, reimagined.